How you're perceived can make or break your success
Whether you’re a senior executive, working mum, public servant, small business owner or large corporation, your personal brand matters.
As Qantas grapples with the daunting task of rebuilding its credibility, it’s a great time to do a reality check on your brand.
When you think of successful, reputable companies such as Google, Apple, Disney, BMW and Lego (Top 5 place holders in the Global RepTrak 2011 consumer study into the reputations of the world's most prominent companies), what comes to mind? Each does what it claims to do consistently, predictably and exceptionally well.
Likewise, Oprah has created a strong brand that is so trustworthy, relatable and credible that when she endorses a book or individual, success is almost guaranteed.
Why your personal brand is so important
What you do and the way that you do it tells clients, employers, colleagues, friends and family everything they need to know about you. Getting your brand wrong is the quickest way to kill your reputation, credibility, career and relationships. Your brand is what makes people to decide whether they want to work, socialize and spend time with you, or not…
Having a clear and consistent brand:
- improves your ability to influence and make a positive difference
- makes it easier and quicker to get things done
- leads to greater fulfillment and wellbeing as you achieve what’s important to you in a way that feels right.
Define your personal brand
The 3 vital and interconnected keys to your brand are Image, Integrity, and Trust.
The following questions will help you define your brand and identify what you need to change to make it even stronger.
Image is all about aligning your intention with how people perceive you. It
includes how you look, what you say and how you behave. Ask yourself:
- How do I want to be perceived? I want to be perceived as someone who …
- How am I actually perceived and how do I know this?
- How do those who are successful in this field project themselves?
- What do I need to project for people to have confidence in me?
Closely linked to honesty, Integrity encapsulates your personal values and how well you ‘walk your talk’. Those whose actions consistently align with their values and beliefs make a point of always doing what they say they’ll do. They are highly regarded and always in demand. Ask yourself:
- What does integrity mean to me?
- What do I stand for and what am I 100% committed to?
- How do I demonstrate integrity in everything I do?
- Where do I struggle to do what I’ve committed to do every time, without fail?
Your credibility (how believable you are) is based on the degree to which people trust you. To trust you people first need to know and then like you. Not to be confused with
being the ‘same’, we all like people ‘like’ us. This includes the degree to which you demonstrate respect for others. Ask yourself:
- What do I share and how do I share it to enable others to get to know me?
- How do others predict what I am going to say and do?
- What can I best be relied upon for?
- How do others know, with absolute certainty, that they can trust me?
If you had to summarise your answers to these questions in a short, pithy, compelling sentence to articulate your personal brand, what would it be? Weave this into your resume, LinkedIn and other profiles to help others get to know you better.
Your answers to these questions will help you communicate who you are, your strengths, abilities and priorities. Consciously strengthen your brand based on the responses you get and notice what happens. Opportunities more closely linked to your passions and who you are will increase. It will also become easier to synchronise your work and life with your values and beliefs.
If you need help to develop and strengthen your brand to achieve your personal and professional goals, contact Possibility to Reality today. It’s much easier than you think!